Thursday, August 20, 2015

Word of Author advertising: How novels can play a role in promoting Brands

I was invited to speak at ITC Maurya, New Delhi, during the recently concluded Brand Partnership Meet which was attended by over 80 leading brands from all over the country.

As a bestselling novelist and a startup enthusiast who believes that stories can emotionally connect brands with their customers, I proposed that brands should explore the possibility of leveraging the power of literature for their branding and sales. I called it the 'word of author advertising'.

The idea had positive influence on many and I was almost mobbed during the tea break. The concept is at the idea stage at the moment and I invite readers to discuss this at various forums to find an implementable model that connects brands with books.

      My short interview after the session. 
(Watch it here on Youtube) 

Saturday, August 8, 2015

Why You Should Write Short Stories before Writing a Novel

I did it the other way around.
The year was 2006 and I was at the Howrah railway station in Kolkata. My train was 8 hours late and I had no idea how to kill time. So I looked around, ate macher jhol as a mid-morning snack, sat in a chair, and began to stare at the giant clock in the atrium, hoping for its arms to move faster. But the time slowed down and I found myself reflecting on the novels I had read during my childhood.
As I immersed in the past, the stories that I recalled settled around me. The images were vivid and the plots complete. Novels by my favourite writers: Fredrick Forsyth, Ian Fleming, Sidney Sheldon, James Hadley Chase, Agatha Christie, Alistair MacLean, Wilbur Smith, Leon Uris etc.
There is something magical in the air at Howrah.
I have no idea what it was--still don't--but at that moment I found the Haryanvi in me wanting to write a novel. In those 8 hours that I sat there, I wrote the few chapters of what was later published as my first novel, The Bet.
The novel, sadly, turned out to be a mistake. As a writer I wasn't ready to write a full-length novel and in hurry to publish it, I ended up with a novel that was poorly written.
Did I learn my lesson from it?
No.
Few years later I followed The Bet with another mediocre novel. But by 2011, I realised my mistake, albeit the hard way.
For a writer to be able to write well, one should begin with shorter pieces of fiction. Short stories, just like a novel, have the same elements: characters, conflict, setting, Point of View and plot.
In an interview to Bibliostar TV in 2013 Stephen King says, "Novels are a quagmire that a lot of younger writers tumble into before they are ready to go there. I started with short stories because the novels that I wrote when I was twenty were so bad that they were not accepted by the publishers and I didn't even bother to revise them."
In my journey as a bestselling novelist, writing short stories has helped me immensely. It has taught me the importance of each and every word. It has taught me the economy of emotion. And it has allowed me to be in greater control of my plot.
In India, sadly, we don't have creative writing courses, unlike the west, and for those of us who want to write, there's no easy way to learn. With an intention of helping other writers and involving myself even more in the fascinating world of short stories, in 2011, I founded a literary magazine called Open Road Review. This not-for-profit model that's free to access, advertisement free, and funded entirely from my savings to promote short story writing and reading at a global level, has attracted millions from all over the globe.
In short, if you want to become a better writer, my advice would be that you begin with writing short stories.
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This blog first appeared at The Huffington Post here.  

Wednesday, July 15, 2015

8 Reasons Why Delhi Is Better Than Mumbai

I created this post just for fun as a blogger with The Huffington post. Little did I know at the time, that this will become viral.

After 24000 Likes / Shares across social media platforms, this interesting topic generated positive / constructive remarks from about 70 % of users. Disclaimer: I love both the metros

Here it is once again, in case you have missed reading it. Leave your comments please.  



The samosa vs. vada pav war is here once again. Which side are you on? 

Now, before you get all excited and start aiming your missiles, here's the caveat: this article is not intended to harm anyone's sentiments and should be seen as such. For if the Mumbaikars and the Dilliwallahs continue to outsmart each other in all spheres of life as they do now, to my mind, it can only help us understand and bond better as there's a lot to learn from each other. But that is for the comments section.
For you, here are 8 reasons why I feel Delhi is better than Mumbai. If you are from Mumbai, let's see what you have got.
1. A samosa is tastier than a vada pav: Without a doubt. It is a totally desi snack unlike vada pav which has an angrezi influence because of the bun.
2. We love our pigeons but hate pigeonholes: Not just hearts, people's houses in Delhi are larger too.
3. Delhi has all 4 seasons: While Mumbai's four seasons are hot, very hot, monsoon and hot, Delhi has summer, winter, autumn and spring. That's precisely the reason why people are more fashionable in Delhi and their wardrobes fuller. It is possible to change your clothes with the change in season.
4. Roads are wider in Delhi: And we have recently learnt how to drive in lanes too, thanks to our police, so we honk lesser and drive straighter.
5. What's in a name: Delhi has remained loyal to its old name as we believe in real work, not plastic surgery.
6. Every Dilliwalla is a celebrity: The guys you call celebrities even in Mumbai, for example Shah Rukh Khan and Amitabh Bachchan, have been exported from Delhi.
7. Snow-capped destinations are a few hours' ride: In Delhi you are just 200 kilometres away from snow during winters. In summers too, you are not more than 500 kilometres away.
8. Delhi's cuisine is legendary: Butter chicken, dal makhani and chicken tikka etc. I better not list Mumbai's dishes that can be served as a meal.

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First appeared at Huffington post here

TOP 7 IDEAS TO CUT YOUR TIME ON SOCIAL MEDIA

Are you a social media addict?
Whether we like to admit it or not, social media has become an addiction.

It started as a boon by connecting us with our long-lost friends. Then it made us rave and rant about issues that are close to our hearts. But now social media has become a bane. It keeps us up during the nights. During days it interrupts our thoughts too. The beep on our smart phones never stops, and even when we kill the sound, the screen keeps flashing.  
 
Here’s an action plan. It might seem a bit quirky, but after you are done reading, even 3 actions out of these 7 will make your life simpler and more fruitful.

1.         GET MARRIED TO SOMEONE WHO IS SMARTER THAN YOU: That way your pictures, videos and jokes will be up on social media even before you can make up your mind.
   
2.         GO FOR A RUN / SWIM: These exercises will demand more time and since you can’t dodge work at office, or dilute attention from your girlfriend / boyfriend, time on social media will automatically get cut.

3.         READ MORE BOOKS. You will either enjoy the experience of reading a book, or you will go to sleep. In any case reading a book will keep you away from social media.

4.         GET RID OF YOUR PHONE. Exchange your smart phone for a month with the old-fashioned phone that your dhobi / driver has. That way you will be passing the disease to them. Don’t forget to log off from all social hangouts before giving the phone away, or your friends will assume that you have lost your mind when they will see the new pictures uploaded by dhobi / driver. 

5.         DRINK MORE ALCOHOL: It will make you do something really stupid and you will start losing friends by the hour. When finally you run out of followers and friends, there will be no point in continuing. 

6.         GET A DOG: Dogs can be as dumb as some of your friends on social media, or sometimes as intelligent. Either way you will never miss your friends from the virtual world. 

7.         STOP WATCHING NEWS: Watch romantic or action movies on television instead. It blurs reality and with it the urge to fight your small war on social media has lesser meaning. Indian news channels can frustrate you. They make you say things on social media which might seem relevant at the time but have little meaning at the end of the day.

Sunday, May 31, 2015

Round Up, April - May 2015

Really happy to have been invited to speak at so many venues across Delhi NCR. This is a partial list & I hope to add more soon.

After teaching Creative Writing at Sri Aurobindo Centre for Arts & Communication, New Delhi.


Featured in Society magazine (April issue)


My 1st time on a print magazine's cover. 


During the Delhi Literature Festival at Triveni Kala Sangam, New Delhi.


Conducted a half-day 'Creative Writing Workshop' for professors of Amity, Sharda, Noida International univ & Meerut Tech Univ.


I reviewed Granta 130 (new Indian writing) for DNA, Mumbai. Online here: http://bit.ly/1DZXTwg 


Speaking at Social Offline, Hauz Khas, New Delhi 


My first in Huffington post. Online here: http://huff.to/1d8xWVS   


'Catching the Departed' has been featured No 1 for more than 2 months now. 


Was invited to speak on 'How to Write a Saleable Novel' by Gurgaon Art & Literature club.

Saturday, May 9, 2015

In DLF CityNews Magazine (May Issue)

Happy to be featured in the May Issue of DLF CityNews magazine.

More interviews / reviews can be found at www.kulpreetyadav.com, my new website.  


Saturday, May 2, 2015

In DNA, Mumbai, this morning.

Read more about ANDY KARAN, the spy from 'Catching the Departed'.
Not bought yet? BUY here: bit.ly/11EPSBF

Here's the online LINK