I was invited to speak at ITC Maurya, New Delhi, during the recently concluded Brand Partnership Meet which was attended by over 80 leading brands from all over the country.
As a bestselling novelist and a startup enthusiast who believes that stories can emotionally connect brands with their customers, I proposed that brands should explore the possibility of leveraging the power of literature for their branding and sales. I called it the 'word of author advertising'.
The idea had positive influence on many and I was almost mobbed during the tea break. The concept is at the idea stage at the moment and I invite readers to discuss this at various forums to find an implementable model that connects brands with books.
As a bestselling novelist and a startup enthusiast who believes that stories can emotionally connect brands with their customers, I proposed that brands should explore the possibility of leveraging the power of literature for their branding and sales. I called it the 'word of author advertising'.
The idea had positive influence on many and I was almost mobbed during the tea break. The concept is at the idea stage at the moment and I invite readers to discuss this at various forums to find an implementable model that connects brands with books.
My short interview after the session.
(Watch it here on Youtube)
