Thursday, August 20, 2015

Word of Author advertising: How novels can play a role in promoting Brands

I was invited to speak at ITC Maurya, New Delhi, during the recently concluded Brand Partnership Meet which was attended by over 80 leading brands from all over the country.

As a bestselling novelist and a startup enthusiast who believes that stories can emotionally connect brands with their customers, I proposed that brands should explore the possibility of leveraging the power of literature for their branding and sales. I called it the 'word of author advertising'.

The idea had positive influence on many and I was almost mobbed during the tea break. The concept is at the idea stage at the moment and I invite readers to discuss this at various forums to find an implementable model that connects brands with books.

      My short interview after the session. 
(Watch it here on Youtube) 


  1. This comment has been removed by the author.

  2. Indians have evolved with mythical traditions. I think they can work fabulously as commercial brands through authors like you.

  3. I don't know if i like the idea of literature playing a central role in promoting brands and sales too.
    Although i understand what you are getting at.